• Millbank's Incentive and Loyalty Campaign Planners are recognised as among the most capable and experienced in the industry.
• Trade Incentive Programs that motivate dealers, wholesalers, distributors, agents and retailers to increase push toward the consumer.
• Staff Incentive Programs that encourage staff to do what you want done, and to do it the way you want it done.
• Customer Loyalty Programs that encourage repeat and expanded purchases by precisely directed marketing campaigns.

Customer Loyalty Programs

Encouraging repeat and expanded purchases by shopper rewards and by precisely directed marketing campaigns based on data derived from the loyalty program.

Millbank’s Customer Loyalty Program Services

Planning & Development

• Needs analysis & existing activity review with no obligation.
• Program design, including strategy, tactics and budget requirements.
• Naming, theming, promotion and communication strategy (in association with the client’s advertising agency or independently)
• Specification and sourcing of administrative tools and all component suppliers.

Partner Recruitment

• Identification and negotiation with potential partners when the strategy calls for external reward providers or a coalition program.

Reward

• Reward specification, sourcing, order receipt and fulfilment processing in accordance with the specified administrative tools.

Promotion & Communication

• Implementation of the naming, theming, promotion and communication strategy (in association with the client’s advertising agency or independently).

Program Operation

• Manage all component suppliers and supplier training, and ensure compliance with contracted terms and conditions
• Maintain ongoing liaison with program Principal/s.

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