MAR Retail Evaluation

The Phantom Shop Company, a division of Millbank associate The Mar Consultancy, researches sales and service processes and practices, with a unique twist:

Phantom Shopping

The Phantom Shop Company uses a range of tools:

Clients choose to enter the process at whichever stage is appropriate to their needs and to use the tools most applicable. For some, the need is a monitor to ensure consistent implementation of processes and practices already trained in to the distribution network. For others, understanding their customer needs or refreshing their understanding, is what’s required. For others it may be the entire framework requires implementing.